JCDecaux Airport : Actualiteit : JCDecaux awarded the advertising contract for Changi Airport Singapore
JCDecaux awarded the advertising contract for Changi Airport Singapore
Paris, October 26, 2010 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and Asia-Pacific and number two worldwide announced today that it has been awarded the advertising contract for Changi Airport Singapore. The 7-year contract follows a competitive tender and will run from January 1, 2011.
Changi Airport is the seventh busiest international airport for international travellers, with 37.2 million passengers in 2009 and 30,8 million passenger movements from January to September 2010 and has won more awards than any other airport with 2010 awards including:
World's Best Airport 2010, Skytrax
Best Airport, Business Traveller
Best Airport in The World, Ultratravel Magazine
Asia's Best Airport, Asiamoney
JCDecaux will create all-new "landmark" advertising sites in the Departure Halls of Terminals 1, 2 & 3 and introduce a larger 70-inch LCD digital screen network with an increased footprint at more than 70 sites. In 2012, this new digital experience concept will be further enhanced by 6 large format LED digital screens in each of the 3 main terminals' arrival plazas, plus totem backlights at motor vehicle drop off points.
Singapore is in the midst of a metamorphosis from a city renowned for its efficiency to a financial, entertainment, leisure and cultural World City. The gateway to this experience is definitely Changi Airport and JCDecaux will be there in 2011 to help clients' better target the affluent airport traveler amongst all this excitement.